Brand activation, retail activation, product launch, and properties you own.
We put your brand in the room where people train, compete and choose what to buy, and then we build the thing that brings them back next year. Below is what you can brief us on. If you have a target and no brief yet, that is a conversation we are happy to have.
Brand activation
A live, participation-led brand experience, where people take part rather than walk past. Built for a single market or rolled out across several.
Retail and mall activation
Sport on the shop floor and across the estate. Brings people into the space, holds them there long enough to matter to the tenants, and repeats site to site.
Product launch
A launch built on people using the product, not seeing it. In-store engagement, seeding, community activation and a launch shoot, run as one programme.
An owned brand property
A competition or format your brand owns outright and runs season after season, rather than a sponsorship renewed every year.
Multi-market rollout
The same activation delivered across Gulf markets on one operating standard, so market four looks like market one and the reporting lines up.
A competition inside an event you already sponsor
If you already hold rights to something big, we can build a property inside it that belongs to you, run to its own standard, without getting in the way of the host event.
Community, coach and ambassador programmes
The gyms, boxes, coaches and affiliates who carry a brand between editions and put a field on the start line. We build and run that network.
Content capture
A content library you own, shot at your own property, with the athletes who entered it.
Every one of these can be built from scratch or picked up mid-project if something is already running and not going well.
A partnership runs across four surfaces.
The day itself, run to a standard that reflects on you rather than on us.
People do not turn up to a hybrid race cold. They train for months, in gyms and clubs we work with, and that window is where a product is actually chosen.
A content library you own, shot at your property, with the athletes who entered it.
The coaches, boxes and clubs that carry the format between editions and put the field on the start line.
The audience pays to take part.
They pay to be tested, they train for months to do it, and they buy the products that get them there.
We agree the reporting lines before signature.
If the number is participants who trained in your product, that is the number we report, and we say early if we are going to miss it.
Reebok
1M+ engagements across the Nano launch in KSA, and 2,000 participants through a fitness-led activation in the UAE.
Read it →SquatWolf
Four Gulf markets on one operating standard, then a competition the brand owns, drawing 2,500 a year.
Read it →Cenomi
2,000 participants on the mall floor in Riyadh and Jeddah, in a format that now repeats site to site.
Read it →Flinki
5,000+ of the fitness community engaged with an app, in person.
Read it →PUMA
1,800 participants through Precision Pairs, which became the template for our own Series.
Read it →