We operate inside national health, sport and tourism agendas rather than alongside them.
A participation target is not met by an audience. It is met by named people who took part, in numbers that can be reported. We build the properties that produce those numbers, we run them, and we report them in the shape the agenda is measured in.
A national participation programme
A format built to move an activity target, delivered across districts, workplaces and public space, with participation reported rather than attendance estimated.
A destination event
An event that gives people a reason to travel, book and stay, built to return annually rather than launch once.
Mass participation events
Open-entry formats at scale, engineered so someone who has never competed can enter on the day and finish.
Public space and community activations
Sport put where people already are: corniches, parks, expos, festivals and public realm, open to anyone walking past.
Bringing an international property to your market
Sanction, venue, permits, medical, judging standard, local coaching base and calendar position. We land it properly so edition one is not the test edition.
Building a new property the destination owns
Format, name, course, judging, safety plan, community strategy and commercial model, built so it becomes an asset on your calendar.
Coach and workforce certification, delivered locally
So the capability stays in the market after we leave, and the second edition costs less than the first.
Participation measurement and reporting
A platform with live reporting by age, gender, district and employer, the shape a national target is actually assessed in.
What we bring.
What we ask for.
We plan against what you can provide, and we say early when something is missing.
Why participation, and why now.
Vision 2030 set a target of raising adult physical activity in Saudi Arabia from 13% to 40%. It is already at 59%. Saudi Arabia's fitness market is worth $1.56B; the UAE's is on track from $1.3B to $2.1B by 2027, against gym penetration of around 12%. The behaviour is moving, the budget is committed, and the gap is in properties good enough to hold people past the first weekend.
Procurement.
Precision Events Management Ltd is a Dubai-licensed entity, Trade Licence 1058644, operating since 2016. We are accepting RFPs now and are glad to register for procurement, complete pre-qualification, and provide references, method statements, insurance and HSE documentation on request.
Saudi Expo Fitness
40,000 through the space and 2,000 direct participants inside a national expo, which is the conversion an activity target is measured on.
Read it →Cenomi
2,000 participants across Riyadh and Jeddah, in a format that repeats site to site.
Read it →Primal Race
A fixed format live in 8 markets with standardised judging, a qualification pathway, and from 2028 a World Championships awarded to a host city by bid.
Read it →