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Precision
Precision
[Impact]

We land brands and properties in this region, build the audience around them, and report what came back.

Every project below is written the same way: what the client wanted to move, what we did, and the number it was measured on. We agree that number before we start.

2.5M+Engagements across five years in market
24+Activations delivered in 2026 alone
40,000Through the door in a single activation
8Markets: Gulf, North Africa, Asia Pacific
Brand property · KSA and UAE

Reebok

Two programmes: the Nano launch across Saudi Arabia, and a fitness-led activation in the UAE.

1M+Engagements, KSA
2,000Participants, UAE

The Nano launched across KSA through in-store engagement, seeding, community activation and a launch shoot, clearing a million engagements. In the UAE, 2,000 took part in a fitness-led activation.

For brands and sponsors →
Reebok, in-store activation
Brand property · Four markets

SquatWolf

A brand activation run across four Gulf markets, then turned into a competition the brand owns.

2,500Through the door per year
4Markets

Dubai, Saudi Arabia, Qatar and Kuwait ran on the same standard. The SquatWolf Games followed, a two-year edition drawing 2,500 a year, and 2026 runs across four cities.

For brands and sponsors →
Destination · Saudi Arabia

Saudi Expo Fitness

A fitness programme built inside a national expo, open to everyone walking past it.

40,000Through the space
2,000Direct participants

40,000 came through the space and 2,000 of them took part directly, which is the conversion an activity target is measured on.

For governments and destinations →
Brand property · Retail

Cenomi

Sport used as retail marketing, on the floor of the Cenomi malls in Riyadh and Jeddah.

2,000Participants

2,000 people took part, traffic through the estate rose on the day, and the format now repeats site to site.

For brands and sponsors →
Brand property · App engagement

Flinki

A live activation that put an app in front of the fitness community it was built for.

5,000+Community members engaged

Over 5,000 members of the fitness community engaged with the brand directly, driving in-app interaction and retention.

For brands and sponsors →
Corporate · Employee participation

Atkins

A corporate sporting day built around taking part, not around a stage and a screen.

500Employees competing

500 competed across every level of ability, measured on how many took part rather than how many turned up.

For corporates →
[Film]

Film from the events.

Reebok · KSA
Ladies Throwdown
Primal Race
[Also delivered on the same standard]
1,500

EBC Touch Festival

A touch rugby festival we ran start to finish: real competition inside a wider community day.

500

Ladies Throwdown

A female-focused competition, accessible to enter and genuinely competitive to win.

1,800

Precision Pairs × PUMA

Our pairs format developed into a branded property with PUMA, and the template for the Series.

Bring us the hard one.

We are accepting RFPs now, and we would welcome the chance to register for procurement.

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