Two properties we own, and one we run.
Primal Race and the Precision Series are ours. We built the formats, we carry the standard, we take the risk on the capacity, and we come back the following season with more of it. That is also why we are credible when we build a property for somebody else: we have already done it for ourselves, in eight markets. WODON3 is different. We operate it inside the Emirates Dubai 7s, and we do not own it.
Primal Race
A fixed-format hybrid race we created in 2022 and took global. Eight stations, 400 metres of running between each, roughly 3.2km in total, entered solo, in pairs or in teams of three.
Precision Series
Our own competition IP, run as a season, not a set of one-offs. Three formats inside it: Pairs, Solo and Precision Games. Solo put 50 of the region's strongest athletes on one start line. Pairs took the same standard to PUMA and drew 1,800.
Established 2022 · Pairs · Solo · Precision Games · ISD Dome, Dubai
A season gives athletes something to train towards, and a partner more than a single weekend.
Film from each property.
We run other people's properties to the same standard.
WODON3
A competition for the fitness community, grown inside one of the region's biggest sporting events. We operate it. We do not own it. WODON3 has grown 25% year on year since we took it on in 2023, 800 athletes competed in 2025, and 2026 is tracking above 1,000.
Emirates Dubai 7s · Dubai · Repeatable annual platform · 2026, 1,000+ expected